Drew Estate is once again building anticipation with its innovative Freestyle Live program, giving cigar enthusiasts an early taste of a mystery release. Continuing the tradition from recent years, the campaign kicks off with exclusive sampler packs heading to stores now. Each pack includes three unbanded cigars offering a sneak peek at the new line, along with a Drew Estate-branded 40-ounce tumbler.
The second phase of the Freestyle Live experience happens on August 28th, when Drew Estate will unveil the new cigar line during a special video podcast. Until then, the identity of the cigar remains under wraps — though the company hints that it's “100 percent unapologetically Nicaraguan.”